Prowlin' for the Catwalk Cure

I decided for my campaign evaluation that the local fundraising event, the Catwalk Cure, would be an interesting and fun topic to research and write about. Every year, in support of blood cancer awareness, people of the Greenville community flock to the Catwalk Cure event for fun, music and food.  

The annual event concludes a 10 week fundraising campaign in Greenville, S.C., for LLS (Leukemia and Lymphoma Society) and their national “Man and Woman of the Year” competition. During the selected weeks, funding is raised for blood cancer research. The individual who collects the largest amount of money during the campaign is recognized as Man or Woman of the Year at the Catwalk Cure event.

Other activities at the event include a silent auction, designer fashion show and celebratory party at a local Greenville restaurant. From the Catwalk Cure, awareness for a variety of blood cancers was raised and the donations toward research was striking.They were successful at developing a strategic communication plan that revolved around the goals of the LLS's "Man and Woman of the Year" competition and supported LLS's mission statement.

After reviewing the campaign, I thought they could have provided more informational materials to the public. Also, while their social media site is used diligently around the time of the event, they fail to continuously update it throughout the year. But, overall, the Catwalk Cure event had amazing results in increasing funding for research on blood cancers and promoting awareness within the community. I believe they offer a great resource to LLS by helping them excel in their mission of awareness and funding for blood cancers!